- Posted by Darrell
- On June 25, 2016
- 0 Comments
- Business, Business Growth, Success
3 Ninja Ways To Stand Out In Business
How many times have you been told to follow the system and your business will grow?
It seems amazing when you are signing up new business partners and you start to see the forward movement as your business stands out. However, what happens when your business slows down?
What happens when prospects start missing your meetings or not returning your calls?
What happens when you have a new recruit come in with no business mindset and who was an employee for the last 35 years?
The system works; these are just things they don’t tell you about when you sign up. Everyone is just following the system. Everyone knows everyone and everyone has seen your company’s benefits. So what makes you stand out from the crowd and makes them want to work with you?
There is a series of steps taken by highly successful people in the public service sector. Most of the time, they do it without even knowing it. However, you can benefit from these same steps. Here are three ninja ways to help you and your business stand out.
Step 1: Focus on the Customer Experience
When was the last time you did business with someone who was totally unlike anyone else? Someone whose service left you speechless and wanting to work with them again? How did they treat you? How did they take you through the process?
One of the main things you need in order to stand out in business is the ability to understand your customer’s experience. I mean understand it in a manner that addresses their:
- Desires, and
One amazing company that does this is USAA. They rank first for banks and fourth for insurance carriers according to the 2016 Temkin Customer Service Ratings. USAA has been at the top for the last years, and one of the main reasons is because they live by these words:
“We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of Service, Loyalty, Honesty, and Integrity.”
Think about a time that you had bad customer service or a bad experience as a customer. What happened that caused that poor experience? What do you wish happened differently?
Stand out in business by offering, providing, and giving your customer the best services in your sector.
Step 2: Will They Remember You Next Week?
This one seems simple, but it’s overlooked all the time by everyone that I talk to.
In a business where you have a lot of people doing the exact same thing as you, it is important to do things that help move your customer from prospect to raving fan as fast as possible. This might not make any sense right now, but think about it.
You walk into your favorite coffee shop before heading into the office for your 8:15 a.m. staff meeting. There’s an amazing-looking woman right in front of you today that you hardly ever see there. You smile when she orders the exact same thing as you.
You might say hello, or heck, if you’re feeling lucky that day, might even offer to pay for her coffee. Surprisingly, she accepts and you two start to walk out of the store. The next logical thing is to ask her for her number, right? You just met her and hardly know anything about her.
However, what if you asked her to marry you?
Crazy, right? I mean, who would propose marriage on the first meeting?
Well, it’s the same thing when dealing with customers for the first time. Only 2 percent of people are actually looking to buy your service or product. Back in the nineties people were less concerned about who they did business with, as long as they were able to get their desired outcome. Whereas now, people are more interested in getting to know the people who will be managing their stuff.
A lot of salespeople just tell potential customers about how amazing they are, how amazing their business or services are, or how lucky the customer would be to work with them. They’re trying to get the 2 percent and forget about the 98 percent with no form of following up.
So ask yourself, what are you doing in your business each day to find new clients, follow up with them, and keep this relationship growing between you two?
Want to stand out in business? Follow up with them and grow your relationship so they will remember you.
Step 3: Going the Extra Three Miles
How many problems are you solving for your customers?
You follow this system that everyone else is following, and you tell your customer the same thing everyone else is telling them. You promise and project the same thing as everyone else.
How are you any different than anyone else? Why should they do business with you and not this next person? It seems so simple and easy just to follow a system, yet the system does not help you go the extra three miles.
So why three miles? Well, it’s actually really simple.
When you show someone something, nine out of ten times you will get a no. Remember that only 2 percent are actually looking for what you have to offer them.
So do you quit? Do you find out why they told you no and try again? Or do you listen to what they tell you, thank them for their time, and follow up with them later?
Here are some things to think about:
- Why did they tell you no in the first place?
- What were their responses?
- What current problems do they have right now?
- How can you solve their problems?
Find out why they are saying no, solve that problem, and then offer them the service again.
That is going the extra three miles. Most people just find out the reason and re-pitch it differently, without solving the core problem.
The system works, but why do what everyone else does? Follow the three steps outlined above, and it can help you stand out from your business competition.
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